The Importance Of Professional Photography In Your Marketing Strategy

In the world of online marketing, you can't afford to overlook professional photography for your business. Corporate photography is more than just a few nice photos - it's a way to tell the story of your company. Authentic, professionally captured images of your business, your team, and your products enhance your brand identity and set you apart from the competition. Corporate photography is a powerful tool that contributes to a strong marketing strategy.

Case studies and examples

An analysis by media agency Buzzsumo (of over a million blog posts) shows that blog posts with an image every 75-100 words get shared more than those with fewer images. On social media, posts with images attract more than double the engagement compared to posts without visuals.

Various studies also show that people remember 80% of what they see and only 20% of what they read. Good images lead to higher conversion rates. This is perhaps most crucial for e-commerce. According to research by the conversion optimization platform Justuno, 93% of consumers find attractive product photos to be a key deciding factor in their purchase decisions. Additionally, 62% of consumers have indicated that seeing user-generated content or customer photos significantly influences their purchasing decisions. This is one of the reasons why UGC (User Generated Content) creation is becoming increasingly popular.

And while smartphone technology is certainly improving, professional equipment guarantees good lighting, high-quality resolution, and consistency in your corporate photography. With professional photography, you project more reliability and quality.

And yes, your target audience definitely notices that.