Why Professional Real Estate Photography is Important for Your Business

2/19/20242 min read

Professional Real Estate Photography Converts

Properties on real estate sales platforms sell 32% faster when they use professional real estate photography. Properties that utilize professional photography receive 61% more views than those without good photography, and they also sell at higher prices. Therefore, professional photography is a smart marketing tool.

Grafiek van groei airbnb sinds inzet professionele fotografieGrafiek van groei airbnb sinds inzet professionele fotografie

A chart presented by Joe Zadeh at Lean Startup SXSW in Austin that illustrates the massive growth in the number of nights rented through Airbnb since the introduction of professional photography in 2010.

How professional photography prevented the downfall of Airbnb

A successful case that demonstrates professional real estate photography as an incredibly powerful marketing tool is when Airbnb, 13 years ago, was on the brink of bankruptcy. The concept of staying in someone else’s home was new and unusual, and bookings were scarce. One thing Airbnb noticed was that the photos homeowners took of the accommodations were actually poor.

They decided to employ professional photographers to photograph the accommodations. This approach of using professional photography in their marketing strategy changed everything. Both bookings and revenue significantly increased. Professional photos made the spaces more appealing, which raised the trust and booking willingness of customers.

The Airbnb case is still often used within marketing as the ultimate example of 'growth hacking', due to the significant growth of Airbnb since they applied this marketing method.